SCAD Hong Kong
A4 size, 56-page booklet with English and Simplified Chinese editorial, intended to market the university’s new location in Hong Kong. Primarily targeting an Asian audience, it also has circulation in Europe and the United States.
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Bilingual
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Standards
Graphic Standards Manual and Style Guide
As creative director of university publications, I created an initiative to implement a cohesive set of graphic standards for our design and editorial teams to use. I designed and authored the Graphic Standards Manual and Style Guide, which helps to maintain the university brand identity across various media platforms, while facilitiating direction of brand management by future design staff and outside media outlets.
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Annual Report
Fact Book
9 X 11 inch, 40-page annual report, with content comprised of Institutional Effectiveness and Enrollment department’s statistics. Presented to the Board of Trustees, this booklet is also viewed by other colleges and universities at various conferences.
