Sunshine Hot Yoga: Website Redesign
I led a full website redesign, overseeing visual design, front-end development, and photography direction. I created a cohesive, warm, and responsive design system, directed photoshoots to capture movement and energy, and built reusable templates for ongoing updates. The project delivered a modern, accessible website that reflects the Sunshine Hot Yoga’s welcoming philosophy, improves usability and engagement, and provides a scalable framework for future content and promotions.
EdFed: Financial Brand Evolution
As Senior Brand Manager and Creative Director at EdFed, I led the strategic and visual transformation of the credit union’s brand. I developed a refreshed identity system that unified all member touchpoints—digital, print, and in-branch—while staying true to our educational roots. I helped foster stronger engagement and loyalty by aligning our messaging and design. My ultimate goal was always to turn members into brand ambassadors—people who use our services and feel proud to represent our mission. In doing so, I also inspired colleagues across departments, from lending to operations, to see their role in telling the EdFed story.
Miami Dade College: Media Services Department
At Miami Dade College, I led the Media Services department at the Kendall Campus, managing creative staff in video, photography, design, and social media. I built efficient systems and a strong visual standard that amplified the college’s brand across campus events and communications. What drove me was not just producing high-quality work, but creating moments that staff, students, and the community felt connected to—turning everyday interactions into opportunities for advocacy. I also inspired a culture of pride and collaboration across departments, empowering non-designers to see the impact of creative strategy in their work.
SCAD: Branded Visual Systems
While serving as Creative Director at SCAD, I helped define and implement the university’s visual identity across marketing, admissions, and campus events. I led a team of designers, but my influence extended well beyond the creative studio. I partnered with academic leaders, admissions teams, and executive stakeholders to build a design system reflecting SCAD’s excellence and innovation. I’ve always believed that great branding isn’t confined to a logo—it’s about creating experiences that spark enthusiasm and ownership. That’s how I turned students, staff, and even prospective applicants into brand advocates.
Publications: Editorial Layout + Typography
I have a deep respect for editorial design, where structure meets storytelling. From magazines to annual reports, I focus on creating layouts that are beautiful, accessible, and purposeful. Each page is an opportunity to reinforce a brand’s voice and values. I aim to leave readers not just informed, but inspired—whether they’re flipping through a printed piece or scrolling a digital edition. I hope always to spark a connection that turns readers into believers and guides even non-creative collaborators toward seeing design as an essential tool for influence.
Event & Environmental Graphics
Designing for physical spaces is about more than visibility—it’s about experience. I’ve created event branding, environmental displays, and donor recognitions that communicate and resonate. These touchpoints transform passive audiences into engaged participants and advocates. I collaborate closely with facilities, fundraising, and programming teams to ensure every graphic element feels intentional and aligned with the broader vision. In every project, I bring a mindset of inspiration—helping all stakeholders, regardless of creative background, feel ownership of the outcome.
Branding + Logo Systems
When I develop identity systems, I aim to create more than just a consistent visual language—I want to build something people believe in and proudly represent. My branding process is rooted in collaboration, strategy, and clarity. Whether creating from scratch or evolving an existing mark, I focus on making every element—from the logotype to the color palette—reflect a core truth about the organization. I also love empowering teams across the organization to become stewards of the brand, turning internal culture into one of the strongest tools for external influence.
David Duran 